Wednesday, 3 October 2012

Explore the marketing strategies used by your selected industry. Use the examples you have studies to illustrate your answers.

Lost has a number of different marketing strategies, for example:

  • Calendars
  • T-shirts
  • Teddy bears
  • Games
  • Jewellery 
  • Key rings
  • Action figures
  • Magazines
  • Box sets/DVDs
  • Posters
http://www.cafepress.com/+losttv+gifts

Also, Madmen has a number of different marketing strategies, for example:

  • Box sets/DVDs
  • T-shirts
  • Lighters
  • Cups
  • Phone cases
  • Notebooks
  • Posters
  • Whiskey glasses
  • Bags
  • Badges/Buttons
http://www.cafepress.com/+mad-men+gifts

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