Lady Gaga was the most viewed artist on YouTube until Justin Bieber took over.
Lady Gaga is also the most downloaded artist in the world.
She calls her fans her Little Monsters and interacts with them on Twitter on a regular basis.
Her most viewed video is Bad Romance with nearly 510 million views.
Her debut album, The Fame, was released in 2008, with 14 songs on it and 5 singles to be released - one of which was released before the album.
Just Dance was released before the album to raise awareness of her debut and to market and build a fan base for her. The video was released virally on YouTube and has obtained 156 million views. This was her cheapest video.
The game title Just Dance was derived from Gaga's Just Dance, however, none of Gaga's songs are in any of the games.
Google did an interview with Gaga called 'Google Goes Gaga'.
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Radiohead released an album called In Rainbows in 2007 and they stated that fans could pay whatever they wanted - some paid nothing, some paid £20, this album was only for download until they brought a CD out later on.
Radiohead released King of Limbs in 2011, 20 years after Nirvana's Nevermind. They released King of Limbs a day early on February 18th as a download only, at a set price of £6.
King of Limbs was later brought out on CD, and then a special edition where they sold posters, miniature artwork, vinyl, CD and download.
Radiohead released King of Limbs without a recording label and proved that you don't need a label to make it.
They released the video for Lotus Flower a week prior to the release of the album, on their YouTube channel and website. This meant that their viral fans would see their song and then realise an album is due.
The video for Lotus Flower was directed by Gareth Jennings, and was the only video they have done for any songs on the album.
Gareth Jennings directed Son of Rambo and also directed videos for Sound Garden and many others.
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Nirvana was a Grunge band from the 90's.
They released Bleach in 1989 under the record label that was Sub Pop. Due to the time that this album was released, downloads were not available - therefore there was no technological interaction.
They later released Nevermind under DGC in 1991.
This album was also not available for download until about 10 years later.
Since then, Nevermind has been re-released on it's 20th anniversary, re-packed and re-mastered on CD, vinyl and download.
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Technology has had a positive impact on Lady Gaga in the way that she reaches most of her fans and she markets herself with a strong use of technology. Gaga maintains a strong and loyal relationship with her fans, which she calls her 'Little Monsters'. She feels strongly about fans and she feels as though without fans, she'd have not made it as far as she has. She was the most followed person on Twitter until Justin Bieber took over. Lady Gaga also manages to maintain a strong bond with her fans by making lots of television appearances and addressing her fans in the audience directly. When Google did an interview with her, she walked on stage and someone shouted that they loved her, she said she loved them back. This is the kind of relationship she likes to have with her fans which is rare as many other stars are very cold towards their fans.
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